Amazon Advertising
Amazon ACoS vs TACoS: Which Number Should You Watch?
ACoS shows how efficient your ads are. TACoS shows how your whole business is doing. Here is how to use both without being misled by either.
HelloEcom Blog
Practical eCommerce and marketing guides.
Straight-talking articles on Amazon, marketplaces, store platforms, paid ads and search, written by the team that runs these accounts.
SEO, AEO & GEO
AEO and GEO: A Practical Checklist for eCommerce Brands
How to get your eCommerce brand found and cited in answer boxes and AI tools like ChatGPT, Perplexity and Gemini, with a checklist you can work through.
Amazon & Marketplaces
Launching on Amazon UK and Europe: A Pre-Launch Checklist
A practical checklist for selling on Amazon UK and the EU marketplaces: account and brand, compliance, listings, fulfilment, pricing and ads.
Store Platforms
Shopify or Magento? How to Choose the Right Platform
A plain comparison of Shopify and Magento for growing eCommerce brands: cost shape, flexibility, maintenance and when each one makes sense.
Google Ads
Common Google Merchant Center Feed Errors and How to Fix Them
Products disapproved in Google Merchant Center? These are the most common feed errors for Shopping and Performance Max, with the fix for each.