Google Ads that turns search and shopping traffic into sales.
Search, Shopping and Performance Max campaigns, backed by a product feed that's actually clean — we manage Google Merchant Center feeds for stores running thousands of SKUs across Magento and Shopify.
Chosen by what a product and budget actually need, not a one-size template.
What's included
Campaign management and feed management run together, not handed off between teams.
- Keyword strategyBuilding out search terms around real purchase intent, not just volume.
- Ad copy & extensionsCopy testing and sitelinks, callouts and structured snippets set up properly.
- Bid & budget managementBids adjusted to margin and conversion data, not left on automatic and ignored.
- Negative keyword managementOngoing cleanup so spend doesn't leak into irrelevant searches.
- Campaign structureProduct groups and asset groups organised by margin and priority, not just category.
- Audience signalsFeeding PMax the right customer and product signals instead of leaving it to guess.
- Creative & asset groupsImages, text and video assets built for how PMax actually serves ads.
- Budget allocationSpend moved toward what's converting across Search, Shopping and PMax together.
- Feed integrationConnecting Magento and Shopify catalogues into Merchant Center correctly the first time.
- Error diagnosis & fixingResolving disapprovals, policy issues and data quality warnings.
- Large-catalogue feed managementExperience managing feeds with thousands of SKUs without data drifting out of sync.
- Product data optimisationTitles, attributes, GTINs and categories tuned for approval and performance.
How an engagement runs
Audit
Account structure, feed health and Merchant Center status checked before anything else.
Fix the feed
Feed errors and data quality issues resolved first — Shopping and PMax can't perform on a broken feed.
Build & launch
Search, Shopping and PMax campaigns structured and launched around margin and priority products.
Optimise & report
Ongoing bid, budget and feed management, with weekly numbers in plain terms.
Frequently asked questions
Do you manage Google Shopping and Performance Max together with Search?
Yes — Search, Shopping and Performance Max are usually run as one connected account strategy rather than separate campaigns competing for the same budget.
Can you fix Google Merchant Center feed errors, or only run the ads?
Both. Feed health is usually the real blocker to Shopping performance, so diagnosing and fixing Merchant Center errors is part of the service, not a separate job.
Do you support large product catalogues from Magento or Shopify?
Yes — we manage feeds for catalogues running into the thousands of SKUs, synced directly from Magento or Shopify rather than built manually.
How long before we see results from a new Google Ads account?
Search campaigns typically show early signal within 2-4 weeks; Performance Max needs more conversion data and is usually given 4-6 weeks before judging performance.
Do you also manage Google Analytics and conversion tracking?
Conversion tracking setup is included where needed to run campaigns properly; deeper GA4 analytics work can be scoped separately depending on what you need.
Feed errors eating your Shopping budget?
Send us access to your Merchant Center account and we'll tell you what's actually blocking performance.