Magento stores, built with developers and kept running after launch.
We sit alongside your Magento developers and designers from the build through to launch, then stay on to run the store — product listings, day-to-day admin, and the server work most agencies hand back to you.
The three things most agencies split across three different vendors.
Building the store
We've built and launched multiple Magento stores — working directly alongside developers and designers rather than briefing them from a distance.
- Requirements & scopingTranslating the business need into a spec your developers can actually build against.
- Theme & UX inputWorking with designers on layouts that convert, not just look finished.
- Extension & module selectionChoosing and briefing the extensions the store actually needs, avoiding bloat.
- Multi-store setupConfiguring multiple Magento storefronts under one instance — different brands, regions or currencies.
- QA before launchChecking checkout, payment, shipping and tax rules work before the store goes live.
- Migration supportCoordinating moves from another platform without losing catalogue or order history.
- Payment & shipping configurationGetting gateways, carriers and tax rules set correctly for each market.
- Go-live coordinationManaging the cutover with developers so launch day doesn't become a fire drill.
Running the store after launch
A Magento store doesn't stop needing attention once it's live — this is the ongoing work we take off your plate.
- Product listing managementAdding, updating and retiring products across one or several Magento stores.
- Category & catalogue structureKeeping navigation and category pages organised as the catalogue grows.
- Pricing & promotionsSetting up sales, bundles and promotional pricing rules.
- Order & customer adminDay-to-day order processing, customer records and admin panel upkeep.
- Content updatesCMS pages, banners and on-site content kept current.
- User & permission managementManaging admin accounts and access as your team changes.
- Server coordinationWorking with hosting providers on uptime, backups and performance.
- Updates & patchingKeeping Magento core and extensions current and secure.
- Performance monitoringPage speed and server response tracked so slow pages get caught early.
- Technical SEOSite structure, schema and indexation, handled alongside the rest of the store.
Advanced Magento SEO
Magento gives you deep control over URLs, categories and layered navigation. That flexibility is also why large catalogues pick up crawl waste, duplicate pages and slow templates that need specialist attention.
Our Magento SEO work is built around large, multi-filter catalogues and multi-store setups, where small configuration choices have big effects on what search engines crawl and index.
- Layered navigation and filter URL control, so crawl budget goes to pages that earn traffic
- Canonical, noindex and robots rules set correctly across categories, products and store views
- URL rewrites, redirects and sitemap settings audited and cleaned up
- Performance work: full page cache, Varnish or Redis, image and script optimisation
- Layered navigation & facetsDeciding which filter combinations are indexable and blocking the rest.
- Canonical & URL settingsProduct and category canonicals, URL key rules and category-path URLs checked in the admin configuration.
- Redirects & URL rewritesCleaning up redirect chains and handling disabled or out-of-stock products sensibly.
- XML sitemap & robots.txtSitemaps generated and submitted correctly, and robots rules that do not block what matters.
- Meta templatesTitle and description patterns for thousands of products and categories, tuned by category.
- Category page contentUseful intro copy and structure for the pages that capture the most searches.
- Structured dataProduct, offer, review and breadcrumb markup that matches the visible page.
- Multi-store & hreflangSeparate store views and languages set up so each ranks in its own market without duplication.
- Core Web VitalsTemplate, JavaScript and image work to improve real-user speed, alongside your developers.
- Caching & hosting checksReviewing cache, indexers, cron and server setup that affect speed and stability.
- Extension auditFinding extensions that slow pages or create duplicate or thin URLs.
- Migration SEOProtecting rankings when you move to or from Magento.
Admin panel & product listing management
Day-to-day catalogue work in the Magento admin: adding, updating and fixing listings so the store stays accurate without tying up your developers.
We work directly in the Magento admin on your product data, so your catalogue stays accurate, searchable and consistent across every storefront.
- New product listings created with correct attributes, categories, images and SEO fields
- Bulk updates and CSV imports for prices, stock and descriptions
- Regular listing checks for errors, missing data and disabled products
- Cache and index management after changes, so updates show on the storefront
- Simple, configurable & bundle productsSet up correctly, with the right attribute sets, options and variants.
- Categories & attributesProducts assigned to the right categories, with attribute data filled in consistently.
- Images, alt text & URL keysMedia uploaded and named properly, with clean URL keys and meta fields.
- Pricing & stockSpecial prices, tier prices and stock levels updated accurately, including by bulk import.
- CMS pages & blocksLanding pages, banners and static blocks updated without developer time.
- Store views & languagesContent and listings managed consistently across multiple storefronts.
- Promotions & catalogue rulesPrice rules and promotional changes set up and checked before they go live.
- Index & cache managementReindexing and cache refreshes so changes appear where customers see them.
- Listing auditsSpotting missing images, empty descriptions, broken categories and disabled products.
- Feed-ready dataProduct data kept clean for Google Merchant Center and marketplace feeds.
- Change trackingA record of what was changed and when, so nothing gets lost between teams.
- Developer handoverAnything that needs code is written up clearly for your developers.
How we fit alongside your developers
Scope with your team
We sit in on planning with your developers and designers so the build brief is clear from day one.
Build & review
Developers build, we review against the spec and flag gaps before launch rather than after.
Launch
Go-live coordination, QA and a rollback plan in case anything needs reverting.
Run it
We take over listings, admin and server coordination so your developers can move to the next project.
Frequently asked questions
Can you take over a Magento store someone else built?
Yes. We start with a technical and content audit of the existing build before making changes, so we understand what's custom, what's stock, and what's fragile.
Do you support both Magento Open Source and Adobe Commerce?
Yes, we build and maintain both, including the extra features (B2B, content staging) that come with Adobe Commerce.
Who handles server and hosting — you or us?
Either. We coordinate directly with your hosting provider or sysadmin on server-related tasks, or we can recommend hosting if you don't have it set up yet.
How do you handle Magento version upgrades and security patches?
As part of ongoing admin and maintenance — patches are applied on a tested staging copy first, then pushed live, rather than patched directly on the live store.
Can Magento product data stay in sync with our Amazon and other marketplace listings?
Yes — this is a common setup for our clients: Magento as the master catalogue, with feeds kept consistent across Amazon and other marketplaces we manage.
What makes Magento SEO different from other platforms?
Magento stores often have large catalogues, layered navigation filters and multiple store views, which can create duplicate or low-value URLs. Magento SEO focuses on controlling what gets crawled and indexed, plus speed and catalogue-level page optimisation.
Can you manage our product listings in the Magento admin?
Yes. We create and update listings, run bulk updates and imports, manage categories, attributes, images and CMS content, and keep caches and indexes refreshed, so your catalogue stays accurate without taking up your developers' time.
Building or running a Magento store?
Tell us whether you need a build, a migration, or ongoing management of a store that already exists — we'll tell you where to start.
Or reach us directly — connect@helloecom.net