SEO that adapts as fast as search does.
Search isn't just Google's ten blue links anymore — AI Overviews, ChatGPT, Perplexity and zero-click results are changing how people find you. The fundamentals still decide whether you show up at all. We run AEO, GEO, on-page SEO and technical SEO together, as one connected job.
Each one reinforces the others — none of them work well in isolation.
Why this matters more than it did two years ago
A growing share of searches now end inside an AI-generated answer, not a list of links — and those answers are built by systems that crawl, parse and cite pages very differently to a classic search bot. Ranking well in traditional search, winning the answer box, and being cited correctly inside a generative AI tool are related but not identical problems. Ignoring any of them leaves visibility on the table.
What each discipline covers
The same depth we bring to Amazon and marketplace accounts, applied to search.
- Featured snippet & answer box targetingStructuring content to win position zero and People Also Ask placements.
- Structured data & schema markupMarkup that helps search engines parse what a page is actually about and surface it as a direct answer.
- Extractable content structureClear headers, direct answers and FAQ blocks written to be lifted cleanly into an answer box.
- Voice search optimisationContent phrased to match how people actually ask questions out loud, for voice assistants and smart speakers.
- AI citation optimisationStructuring pages so tools like ChatGPT, Perplexity, Gemini and Google AI Overviews can find, trust and cite them correctly.
- Brand & entity visibilityBuilding the signals that get your brand mentioned by name inside generative AI answers, not just linked.
- AI visibility monitoringTracking how and where your brand shows up inside AI-generated answers, and what's being said.
- Source & authority buildingStrengthening the citations and mentions generative engines actually pull from when forming an answer.
- Keyword research & mappingFinding what your customers actually search, and mapping it to the right page.
- Titles, meta & headersRewriting on-page elements to match search intent, not just keyword count.
- Internal linking strategyConnecting pages so authority and relevance flow to the ones that matter.
- Content gap analysisFinding what's missing compared to what's actually ranking.
- Site speed & Core Web VitalsFixing what slows pages down and hurts both ranking and conversion.
- Crawlability & indexationRobots.txt, sitemaps and index coverage kept clean as the site grows.
- Site architecture & URLsStructure that makes sense to both search engines and shoppers.
- Duplicate & canonical fixesResolving content conflicts that split ranking signals.
From ranked results to direct answers
Search now has three layers: traditional rankings, answer boxes, and AI-generated summaries. Each one rewards slightly different work.
We plan for all three together. The same clear structure, accurate data and trusted sources that help a page rank also help it get quoted in an answer box or cited by an AI tool.
- Pages written to give a direct answer first, with detail beneath
- Structured data that matches what visitors actually see
- Brand and entity signals that AI tools can recognise
Platform SEO for Shopify and Magento
Every platform creates its own SEO problems. We work inside each one rather than applying generic advice that does not fit the store.
Shopify SEO
For stores where the theme, apps and fixed URL structure decide how well pages rank.
- Duplicate collection and product URLs
- Theme, app and speed clean-up
- Collection and product page optimisation
Magento SEO
For larger catalogues and multi-store setups where filters, URLs and speed need specialist control.
- Layered navigation and crawl control
- Canonicals, redirects and sitemaps
- Meta templates at catalogue scale
How an engagement runs
Audit
A full pass across technical health, on-page coverage and how your brand currently shows up in AI answers.
Fix the foundations
Technical issues and structural gaps get resolved first — nothing else compounds until this is solid.
Build content & structure
On-page, AEO and GEO work together so pages rank, win answer boxes, and get cited correctly by generative AI tools.
Monitor & adapt
Search keeps changing — we track rankings, AI citations and site health on an ongoing basis, not just at the start.
Frequently asked questions
What's the difference between AEO and GEO?
AEO (Answer Engine Optimisation) is about winning answer boxes, featured snippets and voice results — the structured, "instant answer" surfaces search engines have shown for years. GEO (Generative Engine Optimisation) is about being found, trusted and cited by generative AI tools like ChatGPT, Perplexity and Gemini, which read and summarise the web differently to a classic search crawler. They overlap but need different work.
What's the difference between on-page, technical, AEO and GEO?
On-page covers content, titles and internal linking; technical SEO covers crawlability, speed and indexing; AEO targets answer boxes and featured snippets; GEO targets visibility and citations inside generative AI tools. We run all four together since they reinforce each other.
How do you track whether we're being cited in ChatGPT or Google AI Overviews?
AI visibility monitoring is part of the GEO service — we track how and where your brand is mentioned or cited inside AI-generated answers, alongside your traditional ranking and traffic reporting.
How long does it take to see SEO results?
Technical fixes can show impact within weeks; content and authority-driven rankings typically take 3-6 months, depending on competition and your site's current state. AEO and GEO visibility can shift faster once structured content is in place, but it depends on how often the AI tools refresh their sources.
Do you work on Shopify, Magento and WordPress sites for SEO?
Yes — technical SEO requirements differ by platform, and we work within each one rather than applying generic advice that doesn't fit the CMS. See our Shopify SEO and Magento SEO work for the detail.
Can you fix a traffic drop from a recent Google algorithm update?
That's usually one of the first things we investigate — comparing what changed on your site against the nature of the update before recommending fixes.
Do you provide SEO reporting, or just do the work?
Both — regular reporting on rankings, traffic and the specific changes made, so you can see what's driving movement.
Not sure where you're losing visibility?
Send us your site and we'll tell you what's costing you the most — technical issues, missing content, or how you show up in AI search.