Learn Amazon Ads the way sellers actually run them.
A practical Amazon PPC course for new sellers, in-house marketers and freelancers. You learn how the ad auction works, then build, read and optimise campaigns with a repeatable weekly routine.
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Who this course is for
New Amazon sellers
Launching a listing and not sure where ads fit? You learn how to start small, spend with intent and avoid expensive early mistakes.
In-house marketers
Taking Amazon ads back from an agency, or adding Amazon to your channel mix, with a clear structure and routine.
Freelancers & juniors
Add Amazon PPC to your skills with a method you can reuse across clients and marketplaces.
What you will be able to do
- Explain how the Amazon ad auction and ranking work
- Build Sponsored Products, Brands and Display campaigns with a clean structure
- Do keyword and product-targeting research, and use match types well
- Read search-term, placement and advertised-product reports
- Set bids and budgets from margin, break-even ACoS and goals
- Understand ACoS, TACoS, ROAS and when each one matters
- Follow a weekly optimisation routine and plan scaling and launches
Search-term reports show which queries earn orders and which only burn budget.
Tools you will use: Amazon Seller Central and Campaign Manager, the Amazon Ads console, bulk-sheet reports, and spreadsheets for break-even maths.
Curriculum
Modules build on each other. Each one ends with a practical task, and the capstone pulls it all together.
Amazon marketplace basics
How Amazon search and the Buy Box work, seller vs vendor accounts, and where advertising fits in.
Listing fundamentals
Titles, bullets, images, A+ content and pricing: why a weak listing wastes ad spend.
Sponsored Products
Auto and manual campaigns, match types, structure and your first launch plan.
Sponsored Brands & Display
Brand ads, video, store spotlights, product and audience targeting and when to use each.
Keyword research & search terms
Finding keywords, harvesting from search-term reports, negatives and bid adjustments.
Budget, bids & metrics
Break-even ACoS, TACoS, ROAS, CPC and conversion rate, and how they guide decisions.
Reporting & weekly routine
A repeatable weekly review, simple dashboards and how to explain results to a client or team.
Launch, scaling & other marketplaces
Product-launch tactics, seasonality, scaling safely, and notes for the UK and EU marketplaces.
Campaign build & review
You plan and build a campaign set for a product, then present your structure, targets and optimisation plan.
How you learn
Learn the concept
Each topic is explained in plain language, with the why before the how.
Do it hands-on
You apply it straight away on a real account or site, or on practice data if you do not have one yet.
Get feedback
We review your work, point out what to fix and explain the reasoning behind each change.
Finish with a capstone
You complete a project you can show to an employer, a client or your own team.
Your path: learn it, practise it, apply it, then finish with a project you can show.
Frequently asked questions
Do I need an Amazon seller account to join?
It helps but is not essential. If you have an account you can practise on it. If not, we work with practice data and worked examples so you can still learn the full process.
Is this course only for people selling on Amazon.com?
No. The principles apply across Amazon marketplaces, including the UK and EU. We point out where features and rules differ by marketplace.
Will I learn ACoS, TACoS and break-even maths?
Yes. A full module covers how to calculate break-even ACoS from your margins and how to use ACoS, TACoS and ROAS to make bid and budget decisions.
Does it cover Sponsored Brands and Sponsored Display, or only Sponsored Products?
All three. Sponsored Products gets the most time because it is where most sellers start, then Brands and Display are covered with when and why to use them.
Is the course live? Can I ask questions?
It is taught live, online or in person depending on location. You can ask questions during sessions and while you work on your capstone.
What does it cost and how long does it run?
Fees and duration depend on the format (group or one-to-one) and your level. Send the enquiry form and we will reply within one business day with the details.
Can my team join together?
Yes. We can run a session for a team and build it around your own catalogue and accounts. Mention team size and goals in your enquiry.
Enquire about Learn Amazon Advertising
Tell us where you are starting from and what you want to achieve. We reply to every enquiry within one business day with batch, format and fee details.