Learn Google Ads

Learn Google Ads from setup to scaling.

A practical Google Ads course for students, marketers and eCommerce owners. You learn how the auction works, build Search, Shopping and Performance Max campaigns, set up tracking properly and learn to read what the numbers mean.

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Live trainingReal projectsDoubt supportBeginner to advanced

Enquire about Learn Google Ads

Fill this in and we reply within one business day with batch, format and fee details.

Who this course is for

Students & beginners

Never opened Google Ads? We start with how the auction, keywords and quality work, then build your first campaign step by step.

eCommerce owners

Learn to run Shopping and Performance Max with a proper product feed, so budget goes to products that earn it.

Marketers & freelancers

Sharpen your structure, tracking and optimisation so you can run and explain accounts with confidence.

What you will be able to do

  • Explain how the Google Ads auction, Quality Score and Ad Rank work
  • Structure accounts and build Search campaigns with the right keywords and match types
  • Set up Shopping campaigns and a clean Merchant Center product feed
  • Launch Performance Max with good assets and audience signals
  • Set up conversion tracking with GA4 and Google Tag Manager
  • Choose bidding strategies and set budgets with a target in mind
  • Read reports, find waste and follow a repeatable optimisation routine
Google Ads account SearchIntent keywords ShoppingProduct feed Performance MaxAssets + signals Ad groups, product groups and asset groups sit under each campaign. Conversion trackingGA4 + Google Tag Manager tell every campaign what a sale looks like.

A clean account structure makes tracking, testing and optimisation much easier.

Tools you will use: Google Ads, Google Merchant Center, Google Analytics 4, Google Tag Manager, Keyword Planner and spreadsheets.

Curriculum

Modules build on each other. Each one ends with a practical task, and the capstone pulls it all together.

Module 1

How Google Ads works

The auction, Ad Rank, Quality Score, campaign types and how Google bills for clicks.

Module 2

Account structure & setup

Accounts, campaigns, ad groups, budgets, locations, languages and naming that scales.

Module 3

Search campaigns

Keyword research, match types, negatives, responsive search ads, extensions and landing pages.

Module 4

Shopping & Merchant Center

Product feeds, feed rules, product groups, Shopping campaign structure and common feed errors.

Module 5

Performance Max

Asset groups, audience signals, feed-only setups, what to feed it and how to read the reports.

Module 6

Display & YouTube

Remarketing, audience targeting, video formats and when these channels earn their budget.

Module 7

Conversion tracking

GA4 events, Google Tag Manager, conversion setup, consent basics and checking your data is right.

Module 8

Bidding, budgets & optimisation

Manual vs smart bidding, targets, budget pacing, testing, and a weekly optimisation routine.

Capstone

Account build & audit

You plan a campaign structure with tracking, then audit a live or practice account and present your findings.

How you learn

1

Learn the concept

Each topic is explained in plain language, with the why before the how.

2

Do it hands-on

You apply it straight away on a real account or site, or on practice data if you do not have one yet.

3

Get feedback

We review your work, point out what to fix and explain the reasoning behind each change.

4

Finish with a capstone

You complete a project you can show to an employer, a client or your own team.

1AuctionHow ads are won2BuildSearch + Shopping3TrackGA4 + GTM4OptimiseBids and budgetsYour skill level

Your path: learn it, practise it, apply it, then finish with a project you can show.

Learn SEO → Learn Amazon Advertising → All training tracks →

Frequently asked questions

Do I need a Google Ads account or budget to learn?

You can start without spending. We teach setup and structure first, and can use practice data and worked examples. If you have an account, you can practise on it.

Will I learn Performance Max and Shopping as well as Search?

Yes. Search, Shopping and Performance Max each have their own module, along with Display and YouTube basics.

Does the course cover conversion tracking, GA4 and GTM?

Yes. A full module shows how to set up and test conversion tracking with GA4 and Google Tag Manager, including consent basics, so decisions rest on reliable data.

Is this suitable for beginners?

Yes. It starts from how the auction works and builds up. Anyone already running campaigns can join at a later module.

Is the course live? Can I ask questions?

It is taught live, online or in person depending on location. You can ask questions during sessions and while you work on your capstone.

What does it cost and how long does it run?

Fees and duration depend on the format (group or one-to-one) and your level. Send the enquiry form and we will reply within one business day with the details.

Can you train my team on our own account?

Yes. We can build sessions around your own account and data. Mention team size and goals in your enquiry.

Enquire about Learn Google Ads

Tell us where you are starting from and what you want to achieve. We reply to every enquiry within one business day with batch, format and fee details.