Learn SEO

Learn SEO by doing it on real pages.

A practical SEO course for students, career-switchers, freelancers and store owners. You learn how search works, then apply it: keywords, on-page, technical fixes, links, and how to show up in AI answers too.

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Live trainingReal projectsDoubt supportBeginner to advanced

Enquire about Learn SEO

Fill this in and we reply within one business day with batch, format and fee details.

Who this course is for

Students & career-switchers

Starting from zero? We begin with how Google finds and ranks pages and build up from there, no jargon first.

Freelancers & agency juniors

Add SEO to what you sell. You leave with an audit method you can repeat for clients.

Store owners & marketers

Learn what to ask for, what to fix yourself, and how to read results without relying on guesswork.

What you will be able to do

  • Run keyword research and group keywords by search intent
  • Optimise titles, headings, content and internal links on a page
  • Find and prioritise technical issues: crawling, indexing, speed, structured data
  • Plan content and link building that fits your niche
  • Handle eCommerce SEO: category pages, product pages, filters, duplicate content
  • Understand AEO and GEO, and shape content so AI assistants can cite it
  • Read Search Console and analytics, and report what actually moved
https://yourstore.com › wallets Leather wallets | YourStore Position 3 · was 14 Search intent Informational Commercial Navigational Transactional Match every page to one intent. Organic clicks, tracked in Search Console

Match each page to one search intent, then track the clicks it earns in Search Console.

Tools you will use: Google Search Console, GA4, Google Keyword Planner, a crawler such as Screaming Frog, and PageSpeed Insights.

Curriculum

Modules build on each other. Each one ends with a practical task, and the capstone pulls it all together.

Module 1

SEO foundations

How search engines crawl, index and rank; the parts of a results page; white-hat basics and how to set goals.

Module 2

Keyword research & intent

Finding keywords, reading search intent, mapping keywords to pages and avoiding cannibalisation.

Module 3

On-page SEO

Titles, meta descriptions, headings, content structure, images, internal linking and schema basics.

Module 4

Technical SEO

Crawlability, indexation, sitemaps, robots, site speed, mobile, redirects and canonical tags.

Module 5

Link building & authority

What links are worth earning, outreach basics, digital PR ideas and how to spot a risky link.

Module 6

eCommerce SEO

Category and product page optimisation, faceted navigation, variants, and platform notes for Shopify, Magento and WordPress.

Module 7

AEO & GEO

Structuring answers, entities and FAQs so AI search tools and answer engines can understand and cite your pages.

Module 8

Analytics & reporting

Search Console, GA4, rank tracking, and turning data into a simple monthly report.

Capstone

Full SEO audit

You audit a real site (your own, a practice site or a case we provide) and present prioritised recommendations.

How you learn

1

Learn the concept

Each topic is explained in plain language, with the why before the how.

2

Do it hands-on

You apply it straight away on a real account or site, or on practice data if you do not have one yet.

3

Get feedback

We review your work, point out what to fix and explain the reasoning behind each change.

4

Finish with a capstone

You complete a project you can show to an employer, a client or your own team.

1FoundationsHow search works2PracticeAudit + keywords3Live projectFix real pages4CapstoneFull SEO auditYour skill level

Your path: learn it, practise it, apply it, then finish with a project you can show.

Learn Amazon Advertising → Learn Google Ads → All training tracks →

Frequently asked questions

Do I need any prior knowledge to learn SEO with HelloEcom?

No. The course starts from how search works. If you can use a browser and edit a web page, you can start. Teams who already run SEO can join at a later module.

Is the course live or recorded?

It is taught live, online or in person depending on location, with practical tasks between sessions. Ask us about the schedule for the next batch when you enquire.

Will I work on a real website?

Yes. You practise on a real site, your own if you have one, or a practice site we provide, so you learn on real data rather than slides.

Does it cover eCommerce SEO, Shopify and Magento?

Yes. A full module covers category and product pages, filters and duplicate content, with platform notes for Shopify, Magento and WordPress.

Do you teach AEO and GEO (SEO for AI search)?

Yes. We cover how answer engines and AI assistants pick sources, and how to structure content, FAQs and schema so your pages are easier to cite.

What does it cost and how long does it run?

Fees and duration depend on the format (group or one-to-one) and your starting level. Send the enquiry form and we will reply within one business day with the details.

Will I get help after the sessions end?

You can ask us questions while you work through your capstone and afterwards. Tell us what support you need when you enquire.

Enquire about Learn SEO

Tell us where you are starting from and what you want to achieve. We reply to every enquiry within one business day with batch, format and fee details.